Cooks get ready. Two widely beloved foods – mayonnaise and marinade – now come in radically different packaging.
Both packaging wins will be recognized at the WorldStar Awards ceremony held at the Interpack show May 4-10 in Dusseldorf, Germany. Visit ProAmpac at Hall 9, E.28, F.27 at Interpack to see these innovations in person.
WorldStar is the "pre-eminent international award in packaging," demonstrating "the continual advancement of the state of packaging design and technology," says the WPO.
"Winning these awards validated our intention to be innovative," said Adam Grose, ProAmpac's chief commercial officer. "We planned to break the mold. We've done so with two popular consumer food products."
Mayonnaise and marinade, according to industry surveys, have climbed the popularity curve in recent years. Mayo has overcome ketchup and marinades are on a double-digit growth curve among at-home cooks. "We're helping our food-product customers stay at the top of the trend curve," says Grose.
How do they do that? Through packaging innovation. "At ProAmpac, we're about advances that provide better at-home product storage, consumer convenience and support sustainability," said Sal Pellingra, VP of Innovation and Technology.
ProAmpac promises customers that its Cincinnati-based Design and Sample Lab (DASL) will give them "dazzling results" – packaging that disrupts tradition and gives their products a leg up over competitors still using jars, cans and bottles.
"Both WorldStar award winning packages deliver ease of use, reduced product waste and better environmental outcomes", Pellingra added.
In a first for mayonnaise in the United States, which is traditionally packed in rigid containers, Duke's new 8 oz. stand-up pouch is shaped like an hourglass to accommodate small hands; sized to fit refrigerator-door shelves; and boasts an easy-to-open-and-close flip-top spout that locks out of the way and thus cannot be lost during food preparation, eliminating messy cleanup. Environmentally, it uses 95% less packaging by weight than a plastic PET bottle, giving a higher product-to-package ratio than other packages. The pouches, which arrive at the plant as plastic rolls, reduce the energy costs of transporting empty containers; and consumers get close to 100 percent of the mayo out of the container, increasing convenience and reducing waste.
Developing the new pouch took the combined efforts of five business units: AlliedFlex Technologies, Inc., its filling equipment manufacturer Mespack Packaging Machinery; the WestRock Company, who developed the one-piece flip top fitment; as well as C.F. Sauer and ProAmpac.
"It's optimal for picnics, parties and on-the-go sandwich making," said Cecilia Brock, C.F. Sauer's Corporate Packaging Engineer. "What the consumer doesn't see is the technology's ability to resist migration of oils and other product ingredients that can typically transfer through and weaken films, adhesives and inks," Brock said.
Dry marinades require adding liquid and time for preparation. Both dry and liquid marinades also require a container for the marinating. Both bring on consumer complaints about messy clean up and the possibility of ending up with crusty marinade and meat.
The compact pouch, made for the Jan Zidek firm, and sold in German grocery stores, comes filled with nearly 7 ounces (200 ml.) of liquid marinade. When the new high-barrier, stable shelf-life laminate pouch is unfolded, its sealed zipper allows the cook to slide over 2 pounds (1 kg.) of fresh meat into the flexible container for up to two hours prior to grilling.
ProAmpac is steadfast in their unwavering commitment to provide creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. It is a diversified global packaging company with over 2,500 employees and 20 manufacturing centers in North America, Europe and Asia. For more information, visit our website at: www.ProAmpac.com.
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