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By Cory Francer: editor-in-chief, Packaging Impressions
Consumer trends driving demand for pouches, shrink sleeves, and other flexible packaging formats remain healthy, prompting brand owners to move many of their products out of rigid containers and into flexible alternatives. Graphic design possibilities have never been richer. Innovations abound in printing, converting, and film manufacturing technologies, and the economic returns from producers’ investments in them continue to be strong.
[…]Progress by all the yardsticks that count — technological capability, creative ingenuity, market responsiveness, and sustainable awareness — marks the present state of the flexible packaging industry as vigorous and enthusiastic. As Grose says of ProAmpac, “We have not slowed down our capital investments. We’re not slowing down.”
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