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By Rose Shilling: Food Engineering Magazine
Packaging has a key role in the pet food industry’s robust growth, especially for premium products. The bag or container enables manufacturers to stand out with cat and dog owners who want sustainable options, personalized pet diets and ingredients that even humans find appealing. (Think Texas BBQ flavor.)
[…]Maria Halford, vice president of global marketing, ProAmpac, says many pet owners enjoy participating in preparing their pet’s meals, just as they prefer to “finish” meals at home for their families instead of only serving prepared foods, she says.
To that end, there’s been a rise in packaging solutions for high-protein content, refrigerated and frozen options, as well as “gravy toppers” for dry kibble, she says. “As the food ingredients improve, the packaging needs to adapt.”
View full article here.