To achieve these goals
Pret a Manger partnered with ProAmpac, a flexible packaging leader, that offers innovative and sustainable solutions. ProAmpac suggested the DayFresh carton board wedge and film lining, which is a unique packaging option for sandwiches.
This packaging has several benefits, such as:
- It provides a more premium aesthetic that appeals to consumers
- It allows direct printing on the carton board, which enhances the brand equity and creates loyalty
- It has a film laminate construction that provides the necessary moisture barrier, which keeps the food fresh and prevents soggy bread
- It has a clear window that provides product visibility and convenience for consumers
- It is recyclable when the film is removed and made from certified forests, which reduces environmental impact
By using the DayFresh carton board wedge and film lining, Pret a Manger was able to increase their sales and customer satisfaction. This success story demonstrates how Pret a Manger and ProAmpac worked together to create a packaging solution that meets both the business and consumer needs.