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ProAmpac Success Stories

Pret a Manger increased sales with more elevated packaging using the RAP DayFresh Sandwich Wedge

A leading sandwich chain in the UK, Pret a Manger, was looking to showcase their high-quality sandwiches, stand out from the competition, and create a stronger brand image and emotional connection with customers. However, the standard rigid plastic clamshell wedge fell short and was utilized by more value-driven competitors.

As part of their branding and emotional connection with their consumers, Pret wanted their sandwiches to have a more “homemade” aesthetic, reminiscent of sandwiches made by mom & wrapped in parchment paper but needed product visibility for shopping convenience.

Sustainable Fiber
Pret a Manger increased sales with more elevated packaging using the RAP DayFresh Sandwich Wedge

To achieve these goals

Pret a Manger partnered with ProAmpac, a flexible packaging leader, that offers innovative and sustainable solutions. ProAmpac suggested the DayFresh carton board wedge and film lining, which is a unique packaging option for sandwiches. 

This packaging has several benefits, such as:

  • It provides a more premium aesthetic that appeals to consumers
  • It allows direct printing on the carton board, which enhances the brand equity and creates loyalty
  • It has a film laminate construction that provides the necessary moisture barrier, which keeps the food fresh and prevents soggy bread
  • It has a clear window that provides product visibility and convenience for consumers
  • It is recyclable when the film is removed and made from certified forests, which reduces environmental impact

By using the DayFresh carton board wedge and film lining, Pret a Manger was able to increase their sales and customer satisfaction. This success story demonstrates how Pret a Manger and ProAmpac worked together to create a packaging solution that meets both the business and consumer needs.

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