No Market Thaw for Frozen Food

Packaging Technology Today – www.PackagingTechToday.com

By Salvatore Pellingra, Vice President Global Application and Innovation Development at ProAmpac

Frozen food has become one of the fastest growing segments in the grocery store, offering consumers a wide range of economical, healthy and convenient options like vegetables, proteins and fruits.  Factors behind this growth include changing consumer behavior; increasing product demand due to COVID-19; packaging innovation and sustainability.

…As frozen food continues to be such an important part of the consumer’s daily and weekly meal routine, packaging will continue to evolve as well.  No longer is the frozen aisle only boxes and bags.  Now consumers experience packaging innovation with pouches, reclose options, recyclable solutions and branded graphics that pop off the shelf.

View the full article here (pg 18).