ProAmpac, one of the Nation's largest packaging manufacturers, is calling for collaboration between brand owners and packaging companies as a strategic key to winning over and retaining retail consumers.
"In today's race from concept to commercialization, packaging is often the first thing consumers see," said ProAmpac's Chief Commercial Officer Adam Grose who will speak at the opening of the annual Global Pouch Forum conference in Miami this week held by BNP Media.
"This kind of partnership applies to every member in the packaging value chain. Gone are the days when the CPG will develop a product, then call in packaging suppliers and then launch. Product and packaging development needs to be simultaneous," he said.
ProAmpac is a major sponsor of the annual three-day event that has become a distinctive gathering of specialists in the growing category of the flexible packaging channel, led by flexible pouches, and CPG brand owners. In a separate address, ProAmpac's Vice President of Innovation and Technology, Sal Pellingra, will contrast flexible with rigid packaging in a dynamic talk following the keynote speaker.
"ProAmpac has established itself as a packaging sector leader by creating opportunities at the Global Pouch Forum for suppliers and consumer brand leaders to collaborate," said Millie Nuno, Director of Marketing.
In addition, ProAmpac will display PRO-DURA Premium, E-Z SnackPak, and EZY Pro10 among other key product innovations accessible from the company's exhibit booth after the first day of conference talks.
ProAmpac is steadfast in its unwavering commitment to provide creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. It is a diversified global packaging company with over 3,000 employees and 22 manufacturing centers in North America, Europe and Asia. For more information visit www.ProAmpac.com.
ProAmpac is part of the Pritzker Group Private Capital portfolio of companies.
Pritzker Group, led by Tony and J.B. Pritzker, has three principal investment teams: Private Capital, which acquires and operates leading North America-based companies; Venture Capital, which provides early-stage and growth venture funding to technology companies throughout the United States; and Asset Management, which partners with top-performing investment managers across global public markets.